Boost ecommerce security and earn the clients’ trust

Karolina /

If you own an Internet shop, you certainly have noticed that, thanks to rapid technological development, the Polish ecommerce market is showing dynamic growth. However, the rising popularity of online selling has a negative impact on ecommerce security. Find out what risks you should watch out for and how to eliminate them.

The dangers of ecommerce

Safe and secure online shopping is a must because it is necessary to win the clients’ trust. More trusting clients translates into higher ecommerce conversion rates and, consequently, greater profits.

The dropping of your website traffic may be caused by the fact that your clients fear theft and fraud. There are certain hacking techniques that pose a threat to ecommerce security, such as:

Phishing

The hacker introduces himself as a trustworthy person or institution in order to extort you for: personal data, logins, passwords, and credit card details.

Pharming

A hacking attack whose goal is to redirect your clients to a fake webpage that bears striking resemblance to the original

DDos (distributed denial of service)

A cyber-attack in which the hacker temporarily or indefinitely disrupts the services of a host connected to the Internet.

Spoofing 

It is a more difficult technique of phishing, where the hacker deceives you by impersonating a fully-fledged system user. Thanks to this, he is able to trick routers (network devices that forward data packets between computers) and break through even the most advanced firewalls

Sniffing 

Theft or interception of data by capturing the network traffic using a sniffer (an application aimed at capturing network packets). Sniffers allow the hacker to see your passwords and other data on your secured systems.

 

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How to increase ecommerce security

I hope I didn’t scare you with the above mentioned hacking techniques. To cheer you up, I’ll show you how to increase ecommerce security and to prevent such attacks.

For ecommerce security, it is vital to perfectly secure the server on which you save all the clients’ data. Invest in a good firewall that will inform you about cyber-attacks and help you stop them. Also, create a strong administrator password. Do not choose obvious passwords, like “qwerty” or “joanne02”, but come up with a character string that consists of: small and large letters, numbers, and punctuation marks.

Do not forget to update your system regularly and always install the newest versions of antivirus programs. Do not worry if all this sounds difficult. You don’t have to hire an entire team of specialists because you can entrust your ecommerce security to an IT company specialized in this field.

Buy an SSL certificate that will boost the security of your ecommerce on both a legal and practical level. The SSL certificate is a protocol that encrypts the connection between the website (store) and the client’s browser, so that theft or interception of the client’s data is impossible. It is very easy for your client to verify if your page has an SSL certificate. The only thing he needs to do is to check if the website address starts with https:// . What is more, by clicking on the symbol of a green padlock displayed in the browser window, your client can see who is the owner of the website, what institution issued the certificate, and for how long.
 

 

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In order to choose the best SSL certificate, you must take into account: the amount of information that will have to be verified on the website, as well as the period of your domain’s validity and the number of secured domains. Institutions that process large amounts of sensitive data, for example e-banking companies, use an EV (Extended Validation) SSL certificate. In order to receive it, the company has to disclose a range of detailed data and verify it over the phone.