Recently, you have probably been hearing a lot of buzz about web design and e-marketing. Everyone around convinces you that you can successfully deal with these fields yourself – from setting up a company website, through SEO optimization to digital marketing. We think so too. You can control many of these areas without problems, but you will need knowledge. CMS, PSD to WordPress, and other foggy terms. Check out the first part of our web design and e-marketing dictionary.
It stands for Content Management System and is a software used to create, edit, publish, and manage web content. The essence of all CMSs are very intuitive and easy-to-use admin panels. The most popular Content Management Systems are WordPress, Joomla!, and Drupal wherein WordPress is the easiest one to use. It’s not necessary to know coding to set up a page on WordPress.
If you want to know more about WordPress, in our previous article we analyzed which WordPress platform is better to choose.
PSD to WordPress
Probably, searching the web, you came across phrases like cutting PSD to HTML, PSD to CSS, cut PSD to WordPress, and the like. They stand for services of cutting graphics project made in Photoshop and, for example, exporting them to HTML. Thanks to this action, it becomes possible to add to your layout some interactive attributes. If you want to cut PSD to WordPress, this service will be about preparing a customized and compatible WordPress theme and sometimes even plugins that you can implement on your WP page. The average cost of cutting PSD to WordPress in case of 4-pages website is around 100 euros depending on the web development company you choose.
A plugin is a software component which adds needed features to your website. Plugins are particularly popular in case of WordPress, as it collects more than 50 000 of them it the official repository. Plugins may be both free or paid and to install them you usually need no more than a few clicks of your mouse. In case of WordPress, the examples of plugins are:
- Yoast SEO – helps you optimize the page in line with SEO.
- BackUp Buddy – enables you to do regular backups of your page.
- Wordfence Security plugin – provides you with filtering spam comments and potentially dangerous activities, for example, breaking your passwords.
If you have a website, you need to buy a space on a server. A server is a physical object, on which your page’s files are located. It’s a computer permanently connected to the web, thanks to which your page is available to your users 24/7. The most important server’s parameters are:
- Transfer – determines the amount of data that your server is able to send to page’s users at a specific time.
- Disk storage – the amount of space that your website’s files takes up on the server. The more complex and heavy site you have, the more MB of disk storage you need.
- Processor speed – affects the servers’ productivity and stability.
Hosting is a service that allows you to have space on a server that is a property of the chosen hosting provider. Usually, hosting providers offer also complementary services, for example, free SSL certificate, free domain, 24/7 support, and the like.
In our next articles, we will make you familiar with SEO related phrases. Stay tuned!